FIX — the book
Turning our ideas into print is not coincidental. This initiative marks a milestone in our learning process and aims to cast a light on the most important aspects we’ve come to know while experimenting with local ingredients for flavour making. We strongly believe openness fosters knowledge, so we are revealing some of our signature recipes and digging into the processes we employ.
Successes, failures, and some other curious results are to be featured. We also disclose all different approaches to what would be considered ‘ordinary’ local ingredients, such as lovage, pollen or plums, and the ways we add value to them. In addition to recipes and techniques, we research the cultural histories that cherish the communities from which these ingredients come from. From a visual standpoint, we rely on original photography and bold set design in order to bring botanical ecologies to life.
the book fuses the hospitality industry and visual culture
FIX— the book
︎provides great insights into drink making — from home-made liqueurs to sophisticated drinks
︎is more than a collection of recipes — the book will be a collectible, timeless object assembling photography, cultural histories, ecology, sustainability, local scene
︎is thought-provoking by looking at local ingredients through unexpected lenses
︎produces stunning photography and botanical visuals that are producing original, bold, and relatable content
︎brings together photographers, set designers, writers, bartenders, chefs, researchers interested in botanical ecosystems
︎places local creativity and talent on the international map of the contemporary craft cocktail movement
︎cherishes the importance of our collective heritage, as well as of its forgotten ingredients and meanings
TEAM
Miruna Sorescu, the book’s graphic designer -
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founder and creative director of Sindroms, a journal of monochrome states of mind. Curating its content based on specific colours, the biannual magazine investigates colour across culture, and immerses its readers in the feelings and moods evoked by each colour.
Laura Naum and Petrică Mogoș, the book’s editors -
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co-editors of Kajet, a journal of Eastern European encounters and co-founders of Dispozitiv Books, a publishing initiative and bookshop in the heart of Bucharest. Their research interests are constantly seeking to bring unexplored, neglected Eastern European narratives to the fore.
Andreea Badea, the book’s set designer -
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Bucharest-based photographer and set designer. A graduate of Photography and Time Based Art at the National University of Arts (Bucharest), Andreea also studied in Leipzig at the Hochschule für Grafik und Buchkunst. Andreea’s artistic practice makes use of video art and photography and revolves around the rituals of the everyday and re-imagined ecologies. Her work has been exhibited at the National Museum of Contemporary Art Bucharest, Mobius Gallery, Switch Lab, Halucinarium, Salonul de Proiecte.
Diana Anghel, the book’s photographer -
experienced owner with a demonstrated history of working in the Food and Beverage industry passionate about Contemporary Art and Psychogeography. Exhibited Fine Art Photographer at Institute of Contemporary Arts London for Bloomberg New Contemporaries, Berlin Art Week, Photo Los Angeles. Diana has an MA in Photography from University of the Arts London, London College of Communication.
co-owner of:
FIX | botanical bar -
an ingredient-led cocktail bar in central Bucharest with a focus on Eastern European botanicals and other ingredients specific to the area
&
Artichoke Social House -
an independent social house in central Bucharest serving all day breakfast and specialty coff ee. Artichoke aims to be a creativity trigger for its customers by regularly hosting and financially supporting exhibitions of up and coming visual artists whose work deals with the Eastern European space.
Alex Ciomartan, the book’s writer and drink maker -
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is a restaurateur, flavorist and drinks maker with a huge interest in Herbal Medicine, forgotten drinks, flavour construction, flavour perception, social and cultural patterns of flavour perception, geopolitical implications of food and drinks habits.
